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Not Shy

Not Shy
Images • Videos

Not Shy is the third mini album by South Korean girl group ITZY. It was released on August 17, 2020, with "Not Shy" serving as the title track.

The physical album is available in three versions: A, B, and C.

Background

On July 30, 2020, ITZY announced this new release through a Twitter comeback teaser poster and an opening trailer on Youtube.[1]

Composition

“
ITZY sings fearless love through the new mini album ‘Not Shy’!

The five members, Yeji, Lia, Ryujin, Chaeryeong, and Yuna come back with a title song that has a love theme for the first time since their debut.

The title song ‘Not Shy’ is an up tempo R&B dance song with quick beats and intense saxophone, and candid vocals about the emotions of being deeply in love and not caring about how things will end. The song expresses it in the most “ITZY” way, giving us the cool sensation of fizzy drinks.

JYP’s representative Jinyoung Park devoted his heart and soul to deliver the love song that suits ITZY. Lyrics like “I want you, who cares, Cuz I'm not shy. You don’t need to answer quick, You’re mine anyways”, “You just gotta watch me” shows the fearless display of the emotion of love. The young songwriter Kobee, who’s in the center of the music scene of gen Z, participated in the producing and completing the impactful sound.

Jinyoung Park explains that “Making this song, we focused on letting ITZY express their energy as much as they’d like. The choreography is also powerful and stylish”. Just like what he says, the performance of ‘Not Shy’ maximizes ITZY’s charm and proves their reputation of being the ‘artisans of performance’. As the members also mentioned that this choreography was the hardest of all so far, we can assume their extensive preparation.

‘Not Shy’’s music video is filled with thrilling fast-paced scenes that make the viewer’s heart beat faster, and also presents us with pinpoint accurate group choreography. The members worked really hard for the flawless video, shooting for 5 days straight. Yeji and Ryujin showed a great deal of enthusiasm by getting their driver's licenses in order to shoot the chase scenes in the wilderness.


The new album has six songs, which includes ‘Don’t Give A What’, ‘Louder’, ‘iD’, ‘SURF’, ‘Be In Love’ and the title song. It’s worth noting that the artists who currently represent K-pop have their names on the credits of the album.

The song 'Don’t Give A What' is co-written by the lyricist 이스란, who’s worked with SHINEE and GOT7, to show us her sentimental lyrics. The other co-writer is collapsedone, who’s participated in producing TWICE’s ‘KNOCK KNOCK’ and ‘What Is Love?’

The lyrics of ‘Louder’ are written by Dr.JO, who’s famous for working with girl groups such as TWICE and Apink.

The song ‘SURF’s lyrics were written by the songwriting team ‘danke’, who made the new record on BillBoard’s world chart and Spotify’s streaming chart, and the song was arranged by the most sought-after producing team from Britain, LDN Noise.

KENZIE, who’s praised among the K-pop fans as ‘The Masterpiece Maker’, wrote the song ‘Be In Love’. MosPick, Young Chance, Danke also participated in the songwriting.

[...]

The dazzling visuals and solid performance skills of Yeji, Lia, Ryujin, Chaeryeong, and Yuna are in perfect harmony, boasting the 'strongest balance'. The group's unique charm and addictive new song 'Not Shy' are expected to dominate the K-pop market.

Tracklist

  1. Not Shy" Title track
  2. Don't Give A What
  3. Louder
  4. iD
  5. SURF
  6. Be In Love

Audio

Embedded media: https://embed.spotify.com/?uri=spotify%3Aalbum%3A0aqu2V5ohKHVfWqVFE7Ila

Editions

  • A,B,C: Photobook, CD, Photocard (2 out of 25), Lyric Accordion Book, Tatto Sticker (1 out of 5) (pre-order only), Postcard Set (pre-order only), Poster (1 out of 3) (pre-order only)

Achievements

For achievements specific to the title track, click here.
  • Not Shy reached No.4 on Billboard K-pop Hot 100.
  • It reached No.1 on Gaon.
  • It reached No.9 on Gaon Digital Chart.
  • It reached No.73 on Billboard Japan.
  • It earned a platinum certification from KMCA for surprassing 269,000 units sold.
  • It earned a certification from Japan for surprassing 13,000 units sold.

Images

To see the image gallery for Not Shy, click here.

Videos

To see the video gallery for Not Shy, click here.

Reviews

Professional ratings
Review scores
Source Rating
IZM 2.5/5 stars
Billboard favorable
Popcrush positive

Heran Mamo of Billboard was positive in his review saying "Featuring six songs, Not Shy zeroes in on the K-pop quintet's teenage years under the limelight while shouting out their loyal fans who've stood by them. ITZY kicked off today's Not Shy release by also showing off the visual for the titular track, which proves the girls are not shy whatsoever". He also wrote that the song "blends braggadocious hip-hop and pop production". Popcrush's Lai Frances considered the album marks a growth in music production and collaboration. He also appreciated their themes of independence and self-love have morphed into a coming-of-age glow-up, with the group tipping their toes into the waters of singing about love.

IZM writer Seonhee Lim opined "that the song was heavily armed with sound that filled the gap, as if it contained the spirit of a young composer. The saxophone's funky rhythm dominates the whole song, and the composition that changes sharply shifts the center of gravity, adding a three-dimensional effect to the music. Overall, it is a melody that flows with power. Particularly, the part that goes from the free chorus to the chorus is smooth and plays a sufficient role to raise the expectation. The members' vocals, which are more natural than before, also play a part. However, she criticized certain factors that hinder this catharsis. The chorus 'ITZY~', which appears in the middle of the chorus, seems to be aimed at addiction, but rather, it only brings embarrassment. It feels like a forcefully fitted. In addition, EDM sounds such as'Turn down for what' and'GDFR', which were popular in the early 2010s, passed by, bringing the point of getting tired more and more in the second half".

Trivia

  • This is the first ITZY album that does not use the IT'z prefix.
  • In this album, Yeji and Ryujin took their driving license cards for the Car scene.
  • In the M/V for "Not Shy", Ryujin was originally supposed to drive the car but due to her hat, they had Yeji drive instead.

References

Navigation

v - e
Yeji • Lia • Ryujin • Chaeryeong • Yuna
DISCOGRAPHY
Studio albums (Korean) CRAZY IN LOVE
(Japanese) RINGO
Best albums (Japanese) IT'z ITZY
Mini albums (Korean) IT'z ICY • IT'z ME • Not Shy • GUESS WHO • CHECKMATE • CHESHIRE
KILL MY DOUBT • BORN TO BE • GOLD
(Japanese) WHAT'z ITZY
Digital singles (Korean) "IT'z Different" • "믿지 (MIDZY)"
(Japanese) "Trust Me (MIDZY) (Japanese Ver.)" • "Sugar-holic"
(English) "Not Shy (English Ver.)" • "In the morning (English Ver.) • "Boys Like You"
Singles (Japanese) "Voltage" • "Blah Blah Blah" • "Algorhythm"
Collaborations "Break Ice" • "Break My Heart Myself" • "Like Magic"
OSTs Strong Girl Nam-soon OST Part.1
FILMOGRAPHY
TV Shows Paris et ITZY • ITZY V2LOG : Hello 2022
Web series ITZY? ITZY! • ITZY COZY HOUSE • IT'ZZZ • Insta-LOG • COVER IT
Mini web docuseries I SEE ITZY • ITZY V2LOG : Hello 2022
Vlogs ITZY VLOG • ITZY V2LOG : Hello 2022
Reality shows Paris et ITZY • ITZY V2LOG : Hello 2022
EVENTS
Showcases PREMIERE SHOWCASE TOUR 'ITZY? ITZY!'
Tours 1st World Tour "CHECKMATE" • 2nd World Tour "BORN TO BE"
Fanmeetings The 1st Fan Meeting "ITZY, MIDZY, Let's Fly!" • The 2nd Fan Meeting ITZY, MIDZY, Let's Fly! "To Wonder World" • First Fan Party Live with Global MIDZY • The 3rd Fan Meeting ITZY, MIDZY, Let's Fly! "MIDZY's Cells"
FANDOM
MIDZY • Official Fanclub MIDZY • Light Ring • WDZY • Season's Greetings