The Noid is a character found in the 1980's advertisements of Domino's Pizza, who is known to be an obnoxious rabbit-like troublemaker who demands to ruin people's pizzas, but always fails on his plan. The commercials featuring the Noid became very successful, which lead the character to gain a few merchandise, including toys and video games.
Overview
Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle on his chest, the Noid was a physical manifestation of all the challenges inherent in getting a pizza delivered in 30 minutes or less.
Other media
In the video game for the Nintendo Entertainment System titled Yo! Noid, he is viewed as a more noble character who has to save New York from his evil counterpart Mr. Green, who is a green duplicate of the Noid. The Noid uses his yo-yo weapon to thwart enemies. At the end of every other level, he participated in a "pizza eating" contest with another Noid, with the winner being the character who filled their pizza meter the fastest.
Chamblee hostage incident
On January 30, 1989, Kenneth Lamar Noid, a mentally ill man who believed that the "Avoid the Noid" campaign was personally directed towards him and was antagonizing him, entered a Domino's restaurant in Chamblee, Georgia. Armed with a .357 Magnum, Noid then held two employees hostage for over five hours.
After ranting to the employees that the then-owner of Domino's, Tom Monaghan, was fraudulent and had stolen his name, he first forced them to call the Domino's headquarters to demand $100,000 and a white limousine as getaway transportation for him. After offering to exchange a hostage for a copy of American postmodern author Robert Anton Wilson's 1985 novel The Widow's Son, Noid reneged on his offer when an officer brought him the book. Noid then became hungry and forced the captive employees to make him two pizzas; while Noid ate the pizzas with his gun in his lap, the hostages escaped. Noid surrendered to the police shortly after. Two shots were fired by Noid during the incident, both of them hitting the ceiling.
Noid was charged with kidnapping, aggravated assault, extortion, and possession of a firearm during a crime. He was found not guilty by reason of insanity. Noid subsequently spent time in a mental institution, but died by suicide on February 23, 1995. This incident was widely believed to have caused Domino's Pizza to discontinue advertising using the Noid as their mascot, but this claim has been rejected by the company and their advertisers.
See Also
- The Noid in Villains Wiki
 Heroes
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