Disney XD (formerly Toon Disney and Jetix), is an American pay television channel that is owned by the Walt Disney Television unit of The Walt Disney Company through Disney Channels Worldwide.
Aimed primarily at children ages 6–15, its programming consists of original first-run television series, current and former original series and made-for-TV films from sister network Disney Channel, theatrically-released films, and acquired programs from other distributors, including Pokémon the Series: Sun & Moon and Beyblade Burst, along with a primetime block of programming involving competitive gaming.
Programming
Disney XD's schedule consists largely of animated and live-action programs aimed at preteens and young teenagers. Disney XD content is a mixture of original series as well as programs inherited from sister network Disney Channel. In addition to full-length live-action and animated original series, the channel also debuts short series similar to those seen on Disney Channel during commercial breaks (such as Two More Eggs), which serve as filler for programs scheduled to end during the half-hour and last usually around one to three minutes.
New episodes of original series are usually aired at 7:00 AM (ET). In addition, Disney XD airs original made-for-TV movies from Disney Channel and theatrically released feature films, but unlike Disney Channel, Disney XD typically does not air these movies in prime time; instead, films generally air during the early evening hours at 6:00 p.m. Eastern Time, with double features airing a few times a week.
Unlike Disney Channel (and similarly, fellow sister network Disney Junior), whose advertising comes in the form of program promotions, underwriter sponsorships, and interstitials for Disney films, home video, and game releases produced by the channel, Disney XD operates as an advertiser-supported service running traditional television commercials in addition to promotions for the channel's shows.
