Sanrio Company Ltd. is a Japanese entertainment company best known for it's creation, Hello Kitty. It is also the collaborator with SEGA Fave in a few key franchises in which it had a hand in creating the franchises of.
Franchise Co-creation with SEGA
Jewelpet
Starting in 2008, Sanrio began to create characters with SEGA Fave(then SEGA Toys) to be used for merchandising properties. Their first creation was Jewelpets. These were adorable animals with magical jewels for eyes.
SEGA Toys made plush toys of the newly designed creatures. Every Jewelpet came with a special password for the Web-Gurumi website. This website allowed the customer to "adopt" their plush Jewelpet in the virtual world. This password and account would expire after one whole year unless a secondary Jewelpet toy is bought, adding that second pet to the user's account and incentivising the accounts owner to collect more Jewelpets.
With the addition of the anime, SEGA Toys also made items such as the Jewel Stick and Jewel Charms, which featured heavily in the show.
Like many of Sanrio's properties such as Hello Kitty, Keroppi, Cinnamoroll, etc, a lot of Jewelpets merchandising came in the forms of clothing, stationary, accessories, food utensils, and other various goods and were distributed by both SEGA Toys and Sanrio.
Ruby, the white Japanese hare, and what is considered to be the series mascot of the Jewelpet franchise, appears as a mascot character in Sanrio's own themepark, Sanrio Puroland. Several other prominent Jewelpet characters such as Sapphie, Garnet, Labra, Angela, Charlotte, Jasper and Rosa have also appeared in musicals around the park.
Rilu Rilu Fairilu
The second collaboration between SEGA Toys and Sanrio, Rilu Rilu Fairilu was officially launched in 2015. This series featured magical fairies known as the Fairilu who all had unique magical keys. If they should find their keys true door they would grow into full fledged fairies.
Like Ruby, the main character of this series, Lip, was added as a mascot character in Sanrio Puroland, as well as a limited time stage show featuring Lip, Rose, Himawari, Sumire and Rin.
Beatcats
The third collaboration between SEGA Toys and Sanrio was Beatcats. Unlike Jewelpets and Rilu Rilu Fairilu, Beatcats was focused on a slightly older teenager demographic. Whilst not having an anime or manga as the central media, Beatcats instead focuses on music, as the Beatcats are a Virtual Idol band. The Beatcats are a group of vampire cats. Unlike the other two series, no Beatcats character appears as a mascot in Sanrio Puroland.
Games on Sega systems
Sanrio had several Sega system games, with a notable amount of Japanese exclusive titles for the Pico.
- Kero Kero Keroppi no Harikiri Undoukai - 1993. A game featuring Keroppi and his family at a sports day.
- Hello Kitty no Tanoshii Butoukai - 1993. A game featuring Hello Kitty and her twin sister Mimmy visiting a castle in the sky for a Ball. This was one of the few non Japanese exclusive Sanrio Pico titles, also releasing in Brazil.
- Sanrio Puroland de Dance Carnival: Minna de o-Ryouri o-Salhou - 1995. A game featuring many different Sanrio characters working together to put on a festival.
- Snoopy no Gakugeikai - 1995. A Peanuts game featuring Snoopy and Charlie Brown.
- Unou Kalhatsu Series 3 Hello Kitty no Machi e o-Dekake - 1995.
- Unou Kalhatsu Series 4 Kero Kero Keroppi no Iro Katachi - 1995.
- Unou Kalhatsu series 5 Hello Kitty no Suteki na Takaramono - 1995.
- Unou Kalhatsu Series 6 Ahiru no Pekkle no Kazoetemiyou - 1995.
- Sanrio Festival Tanoshii Card-dzukuri - 1995.
- Ongaku Daisuki Snoopy - 1996. A Peanuts game featuring Snoopy.
- Ai to Yume no Kuni Sanrio Puroland Asobinagara Oboeyou! Hiragana Katakana - 1997.
- Hello Kitty no Suteki na o-Tanjoubi - 1997.
- Kitty to Minna no Keyboard Pico: Kitty to Minna no Hajimete Keyboard - 2000.
- Hello Kitty to McDonald de Asobo! - 2001. A game about Hello Kitty working in McDonalds.
- Hello Kitty no Tanoshii Omiseya-San - 2002.
- Kiki & Lala: Hoshi no Kazu Asobi - 2003.
- Cinnamoroll: Cafe Cinnamon de o-Tetsudai - 2006
- Hello Kitty no Hiragana Katakana o-Namae Kaitemeiyou - 2008
- Hello Kitty Dream Passport 2 - 1999
- Hello Kitty no Garden Panic - 1999
- Hello Kitty no Lovely Fruit Block - 1999
- Hello Kitty no Magical Block - 2000
- Hello Kitty no 'Otonaru' Mail - 2000
- Hello Kitty no Waku Waku Cookies - 2000
Sega X Sanrio crossovers
- Hello Kitty, Bad Badtz-Maru, Chococat and My Melody appear in the Sonic mobile title, Sonic Dash.
- Hello Kitty, My Melody and Kuromi appear in Puyo Puyo!! Quest. Sig, Klug, Feli, Schezo Wegey and a pair of Paprisu dress as the trio too.
- Hello Kitty appeared as a limited time DLC character for Super Monkey Ball: Banana Mania.
- Hatsune Miku and other characters dressed as Sanrio characters in Project SEKAI: Colorful Stage feat. Hatsune Miku.
- Sanrio also created plushes based on these same Hello Kitty characters dressed as Sonic characters.
- Hello Kitty dressed as Sonic the Hedgehog. A Super Sonic variant was also made.
- Bad Badtz-Maru dressed as Knuckles the Echidna.
- Chococat dressed as Tails.
- My Melody dressed as Amy Rose.
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