Jewelpet is a media franchise created between two companies, Sega Toys and Sanrio aimed at young girls.
History
Created in a joint venture between Sanrio and Sega Toys, the series was produced by the third character designer of Hello Kitty, Yuko Yamaguchi. The characters were designed and illustrated by the character designer for popular Cinnamoroll, Miyuki Okumura.
The series started with 33 characters at launch, and ended with 42 in total official Jewelpet.
Jewelpet characters
There are currently 42 Jewelpets in the franchise, each with a a gemstone(often their name) and special abilities that relate to the trait they best embody. Often these abilities allow them to bring out their special traits in humans. For example Ruby's trait of luck will allow her to enhance a person's luck. In later series her ability is changed to courage which allows her to bestow courage on humans to perform something extraordinary.
The initial Jewelpets:
- Ruby: One of the three main characters alongside Garnet and Sapphie, Ruby is a white japanese hare. She is the Jewelpet representing Luck or Courage(depending on the series). Her gemstone is the ruby.
- Garnet: One of the three main characters alongside Ruby and Sapphie, Garnet is a pink persian cat. She is the Jewelpet representing Love. Her gemstone is the garnet.
- Sapphie: One of the three main characters alongside Ruby and Garnet, Sapphie is a Cavalier King Charles Spaniel. She is the Jewelpet representing Friendship. Her gemstone is the sapphire.
- King: A french bulldog who wears a crown. He is the Jewelpet of Health. His gemstone is the onyx.
- Diana: A black munchkin cat. She is the Jewelpet who represents Charisma. Her gemstone is the diamond.
- Prase: A brown french poodle. She is the Jewelpet who represents Studying. Her gemstone is the chrysoprase.
- Rin: A green parakeet. She is the Jewelpet who represents Prosperity. Her gemstone is the citrine.
- Chite: A jack russell terrier. He is the Jewelpet who represents Sports and Assistance. His gemstone is the malachite.
- Kaiya: A siamese cat. She is the Jewelpet who represents Decisiveness and Independence. Her gemstone is the kyanite
- Milky: A pale powder blue chuihaha. She is the Jewelpet who represents Sympathy. Her gemstone is the milky quartz.
- Rald: The largest Jewelpet, Rald is a giant panda wearing a pink waistcoat and belloy hat. He is the Jewelpet who represents Happiness and Harmony. His gemstone is the emerald.
- Luna: A pink dwarf rabbit. She is the Jewelpet who represents Charm Improvement. Her gemstone is the moonstone.
- Flora: A yellow sheep. She is the Jewelpet who represents Stress Removal and Future Indiction. Her gemstone is the flourite.
- Titana: A chipmunk. He is the Jewelpet who represents Work Luck and Balance. His gemstone is the titanite.
- Tour: A grey american shorthair cat and Ruby's love interest in two of the anime. He is the Jewelpet who represents Friendship Bonds and Adventure. His gemstone is the tourmaline.
- Kohaku: A yellow shiba inu dog. He is the Jewelpet who represents Leadership and Economic Fortune. His gemstone is the amber.
- Dian: A maine coon cat. He is the Jewelpet who represents Self-control or Strong Heart. His gemstone is the obsidian.
- Brownie: A blue and yellow hedgehog. He is the Jewelpet of Inspiration and Imagination. His gemstone is the brown quartz.
- Ryl: A miniature pig. She is the Jewelpet who represents Mind and Body Purification. Her gemstone is the red beryl.
- Kris: A miniature daschund. He is the Jewelpet who represents Relationships or Work Luck(when Titana is representing Balance). His gemstone is the chrysocolla.
- Peridot: a green Papillon. She is the Jewelpet of Positiveness or Dream Fulfillment(When Alex is representing Possibility). Her gemstone is the peridot.
- Yuku: A beagle. He is the Jewelpet who represents Intelligence. His gemstone is the euclase.
- Amelie: A djungarian hamster. She is the Jewelpet of Bonds. Her gemstone is the amethyst.
- Io: A lop rabbit. He is the Jewelpet of Refreshment. His gemstone is the Iolite.
- Sango: A tabby cat. She is the Jewelpet of Protection or Luck(when Ruby is representing Courage). Her gemstone is the coral.
- Tata: A white squirrel monkey. He is the Jewelpet of Courage. His gemstone is the turqouise.
- Nephrite: A pembroke welsh corgi. He is the Jewelpet of Likeability and Teamwork. His gemstone is the nephrite.
- Lapis: A russian blue cat. She is the Jewelpet of Strong Fortune and the Destruction of Evil. Her gemstone is the lapis lazuli.
- Nix: A ferret. He is the Jewelpet of Reconcilliation. His gemstone is the sardonyx.
- Topaz: A yorkshire terrier. She is the Jewelpet of Radiance or Confidence. Her gemstone is the topaz.
- Alex: A scottish fold cat. He is the Jewelpet of Dream Fulfillment and Possibility. His gemstone is the alexandrite.
- Aqua: A clownfish. He is the Jewelpet of Satisfaction and Calmness. His gemstone is the aquamarine.
- Opal: A winged unicorn. She is the Jewelpet of Hidden Talent or Awakening and Miracles. Her gemstone is the opal. She's notably the only mythological animal base Jewelpet. Additional Jewelpets that debuted after the initial launch:
- Labra: A polar bear. Debuted March 11, 2010 and a major character in subsequent series. She is the Jewelpet of Hidden Powers or Mischief. Her gemstone is the labradorite.
- Angela: A pink alpaca. Debuted December, 2010. She is often paired with Labra and became a major character in subsequent series. She is the Jewelpet of Realization and Solace. Her gemstone is the angelite.
- Jasper: A cheetah. Debuted December, 2010. He serves as a gatekeeper of Jewel Land. He is the Jewelpet of Honesty and Strong Will. His gemstone is the jasper.
- Charotte: A honey bee. Debuted December, 2010. She represents Challenging Spirit and Confusion Removal. Her gemstone is the charoite.
- Granite: A white lion. Debuted March 31, 2012. He represents Security and sometimes serves as Ruby's love interest. His gemstone is the granite.
- Coal: A capybara. Debuted March 31, 2012. He represents Endurance and Perserverance. His gemstone is coal.
- Rosa: A pink brown bear. Debuted January, 2013. She represents Passion. Her gemstone is the rhodochrosite.
- Luea: A black and white dutch rabbit. Debuted in 2014. She represents Truth. Her gemstone is the blue apatite.
- Larimar: An artic fox. Debuted November 2014. She represents Love and Peace. Her gemstone is the larimar. She is the final Jewelpet.
Video games
- Jewel Pet Kawaii Mahou no Fantasy
- Jewelpet: Mahou no Cafe de Cooking!
Television series
- Jewelpet (2009)
- Jewelpet Twinkle☆ (2010)
- Jewelpet Sunshine (2011)
- Jewelpet Kira☆Deco (2012)
- Jewelpet Happness (2013)
- Lady Jewelpet (2014)
- Jewelpet: Magical Change (2015)
Movies
- Jewelpet the Movie: Sweets Dance Princess (2012)
- Jewelpet Attack Travel! (2022)
Trivia
- Jewelpet characters appeared at Sanrio's themepark, Sanrio Puroland where they had their own stage show. They were also part of the meet and greets until 2017 where they were delisted, replaced by fellow Sanrio X Sega Toys creation; Rilu Rilu Fairilu.
- Ruby still occasionally appears at the park at certain events.[1]
- As Sanrio related characters, the Jewelpets as a collective are entered into the Sanrio Character ranking, where Sanrio fans vote for their favourite characters from their properties with Ruby being used as the representative. Here are their rankings:
- 2024: 36th
- 2023: 32nd
- 2022: 33rd
- 2021: 33rd
- 2020: 30th
- 2019: 28th
- 2018: 25th
- 2017: 22nd
- 2016: 18th
- 2015: 24th
- 2014: Below top 20 (5th place in group E)
- 2013: 7th
- 2012: 6th place
- 2011: 14th place
- 2010: 7th place
- Jasper and Charotte were the winning designs of a part of a Jewelpet Design Contest that took place during Jewelpet Twinkle's airing and officially joined the roster as a result.
- Despite being a group of characters designed to be toyline characters, the original webgurumi plushes never completed their lineup. Ryl, Topaz, Tata, Amelie and Brownie had prototypes shown at a toyfair, but never released. Some characters such as Granite and Coal didn't get any toys of any variety at all.
- No Jewelpet videogame made it to the west and it the franchise recieved very little nods from either Sega of America, Sega of Europe or America's Sanrio branch. As a result the first Jewelpet video game appearance in the west was the European created DS game Loving Life with Hello Kitty which featured Ruby, Sapphie and Garnet. The American box art even had the trio on the cover.
Original plush toyline of Ruby, Sapphie, Garnet and King
Nearly all the Jewelpet cast except Opal.
At Sanrio Puroland
Sanrio Puroland Meet and Greet Jewelpet mascots
Jewel Pet Kawaii Mahou no Fantasy
Jewelpet: Mahou no Cafe de Cooking!
Ruby, Garnet and Sapphie on the US boxart of a Hello Kitty game