[#] (Hash,[1][2][3] Hangul: 해시; also known as Sharp,[4] Hangul: 샵) is the second mini-album from South Korean girl group LOOΠΔ. It was released on February 5, 2020, including lead single “365” and title track “So What”.
It was announced[5] on January 7, 2020 via Fancafe that HaSeul would not be participating in promotions for this album due to mental health concerns.
The album also comes with a CD Exclusive, including track “Day & Night”.
The members’ individual teasers were released at 12am (KST) and 2:05pm (KST), the latter being in reference to the date the album was released, February 5.
Description
Album
If [+ +] was about the basic combination of adding each other, [X X] was about the applied combination of multiplying each other.
Just like how # has little meaning when used by itself, but manifests in special functions or great achievement when used alongside words and characters, [#] is about how we can realize results from multi-use combinations when we are together.[6]
Music Video
Fate collides fate in LOOΠΔ to make coincidence.
12th member, Olivia Hye and the 1st member HeeJin meets in fate and made LOOΠΔ as a whole world.
[#] does not mean much when it is used alone, but it means that when # is used in combination with words or letters, they realize the result of a multi-use combination when they are together, just as they perform a special function or great ability.
Through this album, LOOΠΔ want people to break out of the box, boundaries and prejudices, showing them to not to be afraid to challenge yourself. It is possible to make different waves more than you can imagine if you challenge yourself with your passion(BURN), and go forward.
On “THE BACK OF THE MOON”, which no one knows about, instead of a moon that does not shine on its own and always shows the same side, LOOΠΔ serves as a fuse in the heart of the whole LOOΠΔs around the world.
Through this album, LOOΠΔ is about to show the whole different confident, challenging LOOΠΔ, not the same LOOΠΔ people all know.[7]
Album
[+ +]가 서로가 더해졌을 때의 베이직한 결합을 담았다면 [X X]은 서로가 곱해졌을 때의 응용적인 결합을 담았다.
[#]는 단독으로 쓰일 때 크게 의미가 없으나 #가 단어나 문자와 함께 쓰일때 특별한 기능 또는 대단한 능력을 발휘하는 것처럼 서로가 함께일 때 멀티 유즈한 결합의 결과를 실현한다는 의미를 담고 있다.[8]
Music Video
이달의 소녀는 운명과 운명을 충돌시켜 우연을 만든다.
열두 번째 멤버 Olivia Hye와 첫 번째 멤버 희진이 숙명처럼 만나 이달의 소녀라는 하나의 세계를 완성시켰다.
[＃]는 단독으로 쓰일 때 크게 의미가 없으나 #가 단어나 문자와 함께 쓰일 때 특별한 기능 또는 대단한 능력을 발휘하는 것처럼 서로가 함께일 때 멀티 유즈한 결합의 결과를 만들어 낸다는 의미를 담고 있다.
이달의 소녀는 이번 앨범을 통해 기존의 틀에서 벗어나 경계와 편견을 넘어 세상의 모든 소녀들에게 도전하는 것을 두려워하지 말고, 자리에서 일어나 뜨거운 열정(BURN)으로 세상에 도전하고 전진한다면 상상 이상의 변화의 물결을 만들어 낼 수 있다는 이야기를 전한다.
스스로 빛을 내지 않고 언제나 같은 면을 보여주는 달이 아닌 “THE BACK OF THE MOON” 아무도 모르는 ‘달의 뒷면’에서 이달의 소녀는 전 세계 이달의 소녀의 마음에 불을 붙이는 도화선 역할을 한다.
이달의 소녀는 이번 앨범을 통해 기존의 이달의 소녀가 보여준 것과는 완전히 다른, 당당하고 도전적인 모습을 보여줄 예정이다.
Tracklist
- “#” – 1:06
- “So What” Title – 3:18
- “Number 1” – 3:22
- “Oh (Yes I Am)” – 3:15
- “Ding Ding Dong (땡땡땡)” – 2:58
- “365” – 3:41
CD exclusive
- “Day & Night” – 3:34 (Limited A & B)[9]
Background and release
On March 31, 2019, a teaser titled “#” was released on LOONA’s official YouTube channel. This release came directly after conclusion of official promotions for [X X], LOONA’s previous album, identical to the release of the first [X X] teaser immediately following the end of [+ +] promotions. Unlike the [X X] teaser cycle, however, the next teaser for [#] would not materialize for almost nine months.
On December 13, 2019, LOONA released digital single “365” as a thank you to fans for waiting so long for the group’s return.
On December 15, 2019, a new teaser titled “#1” appeared on YouTube.[10] At midnight on January 1, 2020, LOONA posted a teaser, featuring a red moon and the words “2020 / Coming Soon / LOONA”, for their upcoming album [#] on Twitter.[11]
On January 7, a statement from BlockBerryCreative was posted to LOONA’s Fan Cafe, announcing that member HaSeul would not participate in album promotions due to receiving treatment for anxiety.[12]
The first member promotional photo, featuring Olivia Hye, was published on January 13[13], with the final teaser of the sequence, featuring YeoJin, appearing on January 18.[14] The tracklist for the album, including title track “So What” and pre-release single “365”, was revealed on January 20.[15] Album preorders were also announced via the group’s social media.
A few days later, on January 28, it was announced that a live showcase would be held via the group’s VLIVE on February 5 from Yes24 Hall.[16]
The music video for title track “So What” was released, along with the rest of the album, on February 5, 2020 at 6PM KST.[17]
Composition
Jaden Jeong, who acted as LOONA’s creative director and head of A&R since the beginning of the LOONA project, left the enterprise following his involvment in [X X]. Longtime A&R members Ryu Ji In (HeeJin to [X X]) and Kim Hyun Ho (YeoJin to [X X]) also departed around the same time.
Lee Soo Man, founder of multinational entertainment company SM Entertainment, worked as “Music Producer” on [#]. LOONA is the first non-SM artist Lee Soo Man has produced for.[18] He was impressed by LOONA’s 2019 dance cover of “Cherry Bomb”, a song by NCT 127 of SM Entertainment. According to LOONA member Yves, “While working on his global project, [Lee Soo Man] found out about us. After seeing our cover of ‘Cherry Bomb’, he saw potential in us and gladly participated as a producer, for which we are grateful for.”[19]
Every track from the [#] mini-album (seven tracks in total) was produced by at least one producer from music rights company EKKO Music Rights, which was co-founded by Lee Soo Man. This mini-album is the first post-debut LOONA music project not to feature songs made by South Korean producing team MonoTree.
Promotion
LOONA made their comeback stage on M! Countdown along with other artists, such as GFriend and EVERGLOW. [20]
LOONA earned their first ever #1 of the week with “So What” on M! Countdown on March 12.[21]
Gallery
Promotional Images
Teaser #12 LOONA
Tracklist
![#LOONA’s mini album [#] showcase is here! For detailed information, please visit LOONA’s official fan cafe💕](/loonatheworld/wiki/File:Hash_teaser_2.png "Hash teaser 2.png (2.22 MB)")
For detailed information, please visit LOONA’s official fan cafe💕
Behind the Scenes
Album Photoshoot
Version A
Version B
Album Benefits
Photocards
Posters
Pre-Order Exclusives
Photocards
Event Exclusives
Photocards
Links
Official
- ARTICLES:
- TEASERS:
- MUSIC VIDEOS:
- SPECIAL VIDEOS:
- DANCE VIDEOS:
이달의 소녀 (LOONA) “So What” DANCE PRACTICE- 이달의 소녀 (LOONA) “So What” DANCE COVER CONTEST (Mirrored Version - 1theK)
- 이달의 소녀 (LOONA) “So What” PERFORMANCE VIDEO (MOVIE REC - Dingo Music)
- 이달의 소녀 (LOONA) “So What” RELAY DANCE (M2)
- 이달의 소녀 (LOONA) “So What” RANDOM 1LINE DANCE (SBS)
- 이달의 소녀 (LOONA) “365” → “#” → “So What” Knock Knock Knock (MUPLY)
- OTHER:
- AUDIO:
- PERFORMANCES ("So What", unless otherwise stated)
- Arirang TV Simply K-Pop: 200221 | 200228
- KBS Music Bank: 200207 (# (Intro) + So What| #|So What) | 200214 | 200228 | 200306 | 200313
- MBC Music Core: 200208 (# + So What) | 200215 | 200221 | 200222 | 200229 | 200314
- MBC Show! Champion: 200219 (365 | So What) | 200226 | 200229 | 200304 | 200311
- Mnet M!Countdown: 200206 (# + So What | 60FPS 1080P) | 200213 | 200217 | 200220 | 200305 (So What | Sorry Sorry cover) | 200312 (So What | Encore stage 1 | Encore stage 2) | 200316 (So What Stage Mix @ M!Countdown)
- SBS Inkigayo: 200209 (365 | So What) | 200216 | 200223 | 200301 | 200308 | 200315
- SBS MTV The Show: 200211 ( #| So What; old versions: # | So What)| 200218| 200225| 200303
- FANCAMS: # era
Download/Stream
Audio
Embedded media: https://embed.spotify.com/?uri=spotify%3Aalbum%3A6rOL2mghTfDyx5CY0eU1Dn
Credits
Songs
| # | Songs | Writers | ||
|---|---|---|---|---|
| Lyrics | Composition | Arrangement | ||
| 1 | “#” | — | Coach & Sendo | |
| 2 | “So What” | Jo Yoonkyung | David Anthony Anna Timgren |
David Anthony IMLAY |
| 3 | “Number 1” | Kim Jin (makeumine works) JQ |
minGtion Tara Nabavi Malin Johansson |
minGtion |
| 4 | “Oh (Yes I Am)” | Le'mon | Coach & Sendo Le'mon |
Coach & Sendo |
| 5 | “Ding Ding Dong (땡땡땡)” | Kim Yeon Seo | minGtion Kim Yeon Seo | |
| 6 | “365” | Hwang Yubin | Johan Gustafsson realmeee Hayley Aitken | |
| Hidden # | “Day & Night” | Kim Yeon Seo | Coach & Sendo Kim Yeon Seo |
Coach & Sendo |
Producers & Lyricists - social media accounts:
| Producing Teams |
Other Producers Lyricists |
Album
- Executive Producer: Lee Jong Myung
- Producer Supervisor: Lee Jong Hyeon
- Executive Supervisor: Nam An Woo
- Project Supervisor: Daniel Park
- Music Producer: Lee Soo-Man
- Promotion Manager:
Park Yoon-Pyo (박윤표) - Management: Lee Dong-Hoon (이동훈), Park Hyo-Jeong (박효정), Lee Seol-Lee (이설이), Park Cheol-Woo (박철우)
- Communication Manager: Park Bo Ra (박보라)
- Communication: Kim Do-Yeon (김 도연), Ha Jeong-Yoon (하정윤), Park Hyo-Min (박효민)
- Advertising Business Director: Oh Ji-Ho (오지호)
- Strategy Planning: Yun Do-Yeon (윤도연), Nam So-Jung (남소정)
- Accounting: Chang Min-Seok (장민석), Noh Yeon-Jin (노언진), Jang Hye-Kyoung (장혜경)
- A&R: Yun Do-Yeon (윤도연), Kim Ye-Lim (김여림), Baek In-Chan (백인찬) @ BlockBerryCreative
- Recording Engineer:
- Jung Eun-Kyung (정은경), Kim Ji-Hyun (김지현) @ In Grid Studio;
- Min Sung-Su (민성수), Kwon Eugene (권유친) @ doobdoob Studio
- Jung Eun-Kyung (정은경), Kim Ji-Hyun (김지현) @
- Mixing Engineer: Jay-P Gu (구종필) @ KLANG Studio
- Mastering Engineer: Kwon Nam-Woo (권남우) @ 821 SOUND Mastering
- Stylist: Kim Min (김민) @ BlockBerryAtelier; Kim Ye-Ji (김예지), Kim Ha-Neul (김하늘)
- Hair: Jo Chun Il (천일) @ BlockBerryAtelier (and Joy187); Hyelime (혜림), Yu Jin Sol (유진솔), Cho Hee (초히), Jin Jeon (진전) @ Joy187
- Makeup: Jang Yoo Jin (장유진) @ BlockBerryAtelier; Lee Eun-Ji (이은지), Kim Min-Ji (김민지), Hwang Da-Un (황다운)
- Music Video: @ DIGIPEDI
- Performance Director: Faryoung Kim
- Head Choreographer: Hyungyu HG Kim, Faryoung Kim
- Choreography: Kyle Hanagami
- Choreography idea: HeeJin, Choerry, Yves, Olivia Hye @ LOONA
- Photographer: gowontae
- Art Work: Studio XXX
Videos
Trivia
- As of October 2023, the albums combined have sold 30,861 copies on Hanteo, and 83,522 copies on Gaon.[22]
- This project was also referred to by fans as “B#RN”, after logos on the shirts worn by LOONA members in their “Fire” cover and the onscreen text in the original “[#]” teaser.
- The teaser photos had captions that were later revealed to be lyrics from their title track "So What".
- This album was originally titled “Sharp” rather than “Hash”. The name was changed some time after the departure of Jaden Jeong from BlockBerry Creative.
- This mini-album is the first post-debut LOONA project not to feature songs by MonoTree.
- Filming for portions of the “So What” music video and related [#] teasers took place in Thailand.
- Lee Soo Man, the founder of SM Entertainment, participated in the production of the album, after watching LOONA's “Cherry Bomb” cover.[19]
- This makes LOONA the first non-SM artist/group he has produced for.[18]
- Yves described title track “So What” as “Maximizing their girl crush qualities”[23]
- Olivia Hye said the hardest part of filming the “So What” M/V was that it was hot while filming the choreography scenes [24]
- They drank a lot of water during filming and carried wet towels around their necks.
- Their stylist made 12 outfits in 1 week for the jacket photo shoot[25].
References
- ↑ MBN “걸그룹 이달의소녀, 미 아이튠스 싱글·앨범 차트 1위 석권 (Girl Group LOONA Wins No.1 on iTunes Single Album Chart)” NAVER. 2019.12.16
- ↑ Orrery/nim (@orrery_nim) “Olivia Hye: Our teaser for ‘Sharp—’ / Go Won: It’s ‘Hash.’” Twitter. 2020.01.21
- ↑ SBS “SHINDONG GAYO with LOONA” @ 3:50. YouTube. 2020.02.09
- ↑ KPOP TOWN "LOONA (이달의 소녀) 2nd Mini Album - [Sharp]" Retrieved 2020.02.02
- ↑ Orrery/nim (@orrery_nim) “From the fancafe” Twitter. 2020.01.07
- ↑ LOONA’s Subbits (@gointosubbit) “#LOONA [#] Album description (translated from Korean)” Twitter. January 22, 2020
- ↑ loonatheworld “이달의 소녀 (LOONA) ‘So What’” video description. YouTube. 2020.02.05
- ↑ Aladin “이달의 소녀 - 미니 2집 [# [한정 A] (LOONA Second Mini Album [#] (Normal A)]” Retrieved 2020.02.02
- ↑ loonatheworld (@loonatheworld) “#LOONA 's mini album [#] pre-order is now available. Limited A,B version contains a CD ONLY song🎁” Instagram. 2020.01.22
- ↑ “LOONA releases striking teaser” Soompi. 2019.12.15
- ↑ loonatheworld “2020 ‘#’ Coming Soon” Twitter. 2020.01.01
- ↑ “BlockBerryCreative announces HaSeul’s hiatus due to anxiety concerns.” Soompi. 2020.01.07
- ↑ loonatheworld “끌어내 더” Twitter. 2020.01.13
- ↑ loonathworld “더 자유롭게” Twitter. 2020.01.18
- ↑ LOONA signals comeback with teaser Soompi.
- ↑ “#이달의소녀 의 미니앨범 [#] 발매 기념 쇼케이스가 개최됩니다!” Twitter. 2020.01.28
- ↑ “LOONA releases confident ‘So What’ M/V” Soompi. 2020.02.05
- ↑ 18.0 18.1 Orrery/nim (@orrery_nim) "Lee Soo Man (From SM) directly participated in the production of LOONA's latest album {#]" Twitter. 2020.02.04
- ↑ 19.0 19.1 Orrery/nim (@orrery_nim) "Yves: 'While working on his global project, [Lee Soo Man found out about us.']" Twitter. 2020.02.05
- ↑ “Performances from LOONA, GFriend, and EVERGLOW on M!Countdown” Soompi. 2020.02.06
- ↑ “LOONA takes 1st win with ‘So What’” Soompi. 2020.03.12
- ↑ “LOONA Statistics & Sales by @loonastats”
- ↑ “LOONA shares goals for So What at showcase” Soompi. 2020.02.05
- ↑ ARIRANG K-POP “[Pops in Seoul] The girl crush charms, LOONA(이달의 소녀)’s Interview for ‘So What’” YouTube. 2020.02.23
- ↑ LOONA TV EP.584
