Kelpo is a brand of cereal popular in Bikini Bottom, most commonly eaten by SpongeBob. It is known to be sold at Barg'N-Mart. It appears in many episodes, beginning with "Karate Choppers."
Description
It is packaged in a small, light yellow box that depicts an image of a piece of kelp with a smiling face, whose name is Kelpy; he is the mascot of the cereal brand. The cereal's name is written at the top in dark blue, capitalized text, and also reads "with one of 8 essential prizes inside!" on an orange burst effect. There are squiggly lines on the side of the box, along with a blue square.
The cereal itself is usually depicted as average pale yellow spheres, although in its debut, it is shown to be dark green kelp.
Role in series
"Karate Choppers"
A box of Kelpo is karate-chopped by Sandy at Barg'N-Mart.
"Prehibernation Week"
A fish tries to pass a box of Kelpo off as SpongeBob when Sandy orders the town to help look for him when he has gone missing.
"Shanghaied"
SpongeBob is about to eat a large bowl of Kelpo when he wakes up, but is distracted by the arrival of the Flying Dutchman's ship, which he mistakes as the sky having a baby.
"Artist Unknown"
SpongeBob hides inside an empty box of Kelpo at the Dump after Squidward hurt his feelings and drove him away from art class.
"Just One Bite"
A Kelpo box is seen in the trash can as SpongeBob's body when he is persuading Squidward to eat a Krabby Patty.
"The Bully"
SpongeBob is seen eating a bowl of Kelpo while Flats punches him.
"Rock-a-Bye Bivalve"
It appears as one of the foods on Patrick's table that he eats for breakfast.
"Ghost Host"
SpongeBob pours himself a bowl of Kelpo only to find that the Flying Dutchman replaced it with eyeballs in an attempt to scare him.
"Bummer Vacation"
SpongeBob is seen eating a bowl of Kelpo for breakfast during his getting-ready montage.
"Waiting"
The brand has its most important appearance in this episode. SpongeBob needs to collect 99 box tops from Kelpo boxes before eating all the cereal to obtain a free toy in the mail.
"Goo Goo Gas"
A box of Kelpo can partially be seen on the shelf at Barg'N-Mart, albeit with its distinguishing features obscured.
"Gone"
SpongeBob uses a box of Kelpo as his body to make his inanimate clone as he impersonates Squidward telling him to prepare the customer's order.
"Growth Spout"
Mr. Krabs tries looking for food in Bikini Bottom to feed to Pearl while she is having a growth spurt. He breaks into Patrick's house at night and steals his bowl of Kelpo while he is sleeping.
"Sentimental Sponge"
SpongeBob gathers many Kelpy toys and their wrappers, along with many other items, and adds to his collection, refusing to throw them away.
"Bubble Buddy Returns"
SpongeBob is seen eating a bowl of Kelpo for breakfast.
"Gary's New Toy"
SpongeBob tries to eat a bowl of Kelpo, but discovers that Gary ate the bottom of the bowl, which punctured a hole through it.
"Larry's Gym"
Larry tells SpongeBob to do some crunches, but he takes it literally and crunches on Kelpo.
"Plankton Gets the Boot"
A box of Kelpo is seen scattered around the floor in SpongeBob's living room along with numerous other food containers as he and Plankton are watching a movie.
"Krusty Kleaners"
A box of Kelpo is seen on the counter of the kitchen in the office.
"The Nitwitting"
At the Empty Head Society, the Ice Cream King's secretary reads the minutes off a box of Kelpo.
"Stormy Weather"
A Kelpo truck is briefly seen.
Role in video games
Battle for Bikini Bottom/Battle for Bikini Bottom: Rehydrated
Some Kelpo boxes appear on top of the refrigerator in SpongeBob's house. There is also a large billboard on top of a building in Downtown Bikini Bottom advertising Kelpo.
Plankton's Robotic Revenge
Kelpo boxes appear as a health collectible. Throughout each level, treasures chests appear which can only be opened by having a character perform a ground slam on them. Opening a treasure chest rewards the player(s) with Kelpo boxes, which will give any of the players extra health if they lost any.
SpongeBob Adventures: In a Jam!
Kelpo is one of the items the player can collect in the game to progress.
Role in books
SpongeBob's Book of Excuses
The third excuse for "I don't have my homework" is "Pearl spilled Kelpo on it."
The Never-Ending Stay
Kelpo is named Kelpo Chips.
Nick Mag Presents Fall 2006
Kelpo is discontinued in Kelpo Me, Please.
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Trivia
- "More Feeling" is the only short where it appears.
- In the video game SpongeBob's Atlantis SquarePantis, during the SpongeBob's Director's Commentary for the level "Paparazzi Patrick!," SpongeBob says that Patrick's final project for photography class was a framed photograph of a box of Kelpo cereal.
- Cereal boxes with the same name are seen in the trash in "Just One Bite" and on Patrick's breakfast table in "Rock-a-Bye Bivalve," but they differ in appearance from the usual colors and do not depict Kelpy.
- They are also the only episodes to have a box of Kelpo cereal depicted without Kelpy.
- In the first two seasons (with the exception of "Shanghaied"), the box design was slightly different. Instead of the explosion-like symbol at the bottom, there was a triangle. Also, in the first two appearances specifically, the box is more a yellow-tan shade while the logo is a darker shade of blue.
- In "Shanghaied," the box says one can get one of eight essential prizes inside, but in "Sentimental Sponge," SpongeBob only has one type of prize in his collection.