Toynami

This article is about a subject in the real world.

Information in this article is about real-life people, companies, and objects, which do not relate to the in-universe Sonic series.

Toynami is an American-based toy company, founded in 2000. Toynami primarily focuses on anime licenses for specialty retailers and collectors in America. The company's name is a portmanteau of the words "toy" and "tsunami".

It was announced in 2016 that Toynami would be producing plushies and figures for the Sonic the Hedgehog × Sanrio collaboration.^[1]

Sonic the Hedgehog × Sanrio

On July 22, 2016 at the Sonic 25th Anniversary Party, a special crossover for Sonic and Sanrio was announced. The collaboration consisted of the classic-styled versions of Sonic the Hedgehog characters Sonic, Tails, Amy and Knuckles mashed-up with Sanrio characters Hello Kitty, Chococat, My Melody and Badtz-Maru.

Toynami produced a range of Sonic the Hedgehog toys for the collaboration, such as 10 inch plushies and blind-box figures.^[2]

10" deluxe plush

Sonic × Hello Kitty
Tails × Chococat
Amy × My Melody
Knuckles × Badtz-Maru

Gallery
Sonic × Hello Kitty Tails × Chococat Amy × My Melody Knuckles × Badtz-Maru

6" plush

Smaller 6 inch versions of the plushies were also announced, but for an unknown reason are yet to be released.

Sonic × Hello Kitty
Tails × Chococat
Amy × My Melody
Knuckles × Badtz-Maru

Gallery
Sonic × Hello Kitty Tails × Chococat Amy × My Melody Knuckles × Badtz-Maru

Blind box figurines

Sonic × Hello Kitty
Tails × Chococat
Amy × My Melody
Knuckles × Badtz-Maru

Gallery
Sonic × Hello Kitty Tails × Chococat Amy × My Melody Knuckles × Badtz-Maru

Comic-Con exclusives

As a part of the collaboration, a convention exclusive San Diego Comic-Con 2016 Gold Sonic × Hello Kitty plush was revealed at the party. It was available for $40, limited to 1000 pieces and 10 inches tall. A smaller 6 inch clip-on version was also available for $15.^[3]

A year later at San Diego Comic-Con 2017, a convention exclusive metallic Sonic / Hello Kitty plush was available.^[4] Like the previous Gold 10 inch plush, it was available for $40, limited to 1000 pieces and 10 inches tall.