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Prime is a hydration beverage brand, founded by YouTubers: KSI and Logan Paul.
About
On January 4, 2022, it was announced that KSI and Logan Paul became business partners on YouTube. Their first invention was a public sports drink; Prime Hydration.[1]
During a live stream, Paul and KSI revealed that they are aiming to “rival some of the biggest companies on Earth” with their new beverage, including “Pepsi, Coke, Gatorade, and Powerade.”[2]
On July 28, 2022, KSI uploaded a video titled PRIME X ARSENAL, which shows and announces them being in a partnership with Arsenal, the football team which he supports.[3][4]
On January 4, 2023, the 1-year anniversary of Prime KSI And Logan Paul launched their new canned energy drinks, called Prime Energy.[5]
On February 1, 2023, PRIME became the Official Global Sports Drink of UFC, PRIME will have significant brand visibility within an estimated 900 million TV households in 175 countries that receive UFC’s broadcasts.[6]
On February 13, 2023, KSI And Logan Paul spends $6.5 million on a 30-second Super Bowl advertisement for the drink.[7]
On February 13, 2023, on Today Show Australia KSI reveals limited edition Prime Hydration flavor exclusive to the UK.[8]
On March 31, 2023, Prime becomes a La Dodgers Official Sports Drink.[9]
Drink Flavors
References
- ↑ https://boardroom.tv/logan-paul-ksi-prime-drink/#:~:text=Olajide%20Olatunji%2C%20better%20known%20as,%E2%80%93%2010%25%20coconut%20water
- ↑ https://www.the-sun.com/entertainment/4397348/how-buy-logan-paul-ksi-drink-prime/
- ↑ https://youtu.be/vC8NPK13IEY
- ↑ https://www.arsenal.com/arsenal-prime-hydration-drink-partner-ksi-logan-paul-emirates-stadium
- ↑ https://www.dexerto.com/entertainment/how-to-buy-prime-energy-drink-new-flavors-stores-more-2024695/
- ↑ https://www.ufc.com/news/ufc-announces-global-marketing-partnership-logan-paul-and-ksi-their-prime-beverage-brand
- ↑ https://www.mirror.co.uk/sport/boxing/ksi-logan-paul-super-bowl-29205683
- ↑ https://www.dexerto.com/entertainment/ksi-reveals-limited-edition-prime-hydration-flavor-exclusive-to-the-uk-2061437/
- ↑ https://hypebeast.com/2023/3/logan-paul-ksi-prime-los-angeles-dodgers-official-sports-drink-announcement-info
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