Burning Rival is a 1993 fighting arcade game developed by Sega AM2 and published by Sega. It was released exclusively in Japan in July 1993. It was also the first fighting game developed by Sega AM2; however, Yu Suzuki wasn't involved in this work. It was created during the fighting game trend of the 1990s that began with Capcom's Street Fighter II. Despite the arcade game showing highly-detailed, cell-shaded anime-style graphics and animations by Zero-One Ltd., as well as a sense of humor, it didn't catch much attention and was never ported to any home console.

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