| “ | The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel. It’s time to lead the charge and build a better world! | „ |
| ~ Noodle to Jaguar.com |
Jaguar Land Rover is a British automotive company best known for producing the Jaguar and Land Rover vehicles. Jaguar partnered with Gorillaz in 2016 when they announced Noodle as the Global Formula E race team and STEM (science, technology, engineering and maths) Ambassador for their company.
Jaguar Commercial
On October 7th, 2016 Jaguar released a commercial featuring Noodle driving a Panasonic Jaguar race car around a race-track. The commercial ends with Noodle exiting the vehicle and suggesting some areas where the car could be improved. This video served the purpose of announcing Noodle as Jaguar's Global Ambassador.
App Integration
Jaguar was featured in the Phase 4 Gorillaz Mixed Reality App. In the app, users could enter a garage which contained various vehicles from Gorillaz videos, including the Geep and the Red Car from the Saturnz Barz music video. Here they were prompted to construct a Jaguar I-PACE Concept from parts scattered in the environment. After completing this task, users could attempt to solve a code-breaking challenge. This challenge was intended to be a recruitment tool for Jaguar's engineering team. The garage also featured a poster of Noodle with an I-TYPE electric race car and a "FanBoost" where users could vote for Jaguar race team drivers to gain power boosts during their next race.
Trivia
- The Jaguar racing commercial was final appearance of Haruka Kuroda as Noodle's voice actress.
External Links
- Jaguar Land Rover Announces Noodle as Global Ambassador (Jaguar.com)
- Noodle meets with Panasonic Jaguar Racing Engineer Charanya Ravi - Two Women, Two Journeys, One Goal (Jaguar.com)
- Jaguar Land Rover And Gorillaz Seek New Engineering Talent Via Alternate Reality (Jaguar.com)
Gallery
