Incubation is a department/development team at Blizzard Entertainment.
History
Incubation was formed in 2016 under Allen Adham. The genesis of the team began with a conversation between Adham and Mike Morhaime; at the time, Blizzard was failing to get new games off the ground, and Adham had always considered himself particularly good at starting projects. Adham was made head of the department, and Morhaime sent a company-wide email, encouraging employees to send Adham new ideas for games.[1] Many of the ideas Adham shepherded never made it out of product strat, frustrating some developers who were told that they needed to prove that there was a potential billion-dollar market for their projects—logic that seemed backward if they wanted to do something innovative.[2]
Inspiration was taken from Hearthstone, with Incubation intended to cultivate new projects within Blizzard. Currently, the group is working on Diablo Immortal alongside NetEase,[3] and various other mobile games[4] across Blizzard's existing IPs.[5]
References
- ↑ Play Nice: The Rise, Fall, and Future of Blizzard Entertainment, pg. 233, 234
- ↑ Play Nice: The Rise, Fall, and Future of Blizzard Entertainment, pg. 235
- ↑ 2018-11-22, The Past, Present, And Future Of Diablo. Kotaku, accessed on 2018-11-22
- ↑ 2018-11-17, BlizzCon 2018: Rhykker interviews Allen Adham – PC and Console Games in Development. Blizzplanet, accessed on 2018-11-21
- ↑ 2018-11-14, Blizzard believes in Diablo Immortal (Interview: Blizzcon 2018). YouTube, accessed on 2018-11-21